By Matthew Anderson

ISBN-10: 1137313307

ISBN-13: 9781137313300

ISBN-10: 1349552402

ISBN-13: 9781349552405

This e-book bargains an unique contribution to the empirical wisdom of the advance of reasonable exchange that is going past the anecdotal money owed to problem and examine the buying and selling practices that formed the reasonable alternate version. reasonable exchange represented a brand new method of worldwide exchange, company social accountability and patron politics.

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Extra resources for A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance

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52 If the 1960s represented a ‘beta version’ of Fair Trade – then, by the mid-1970s, the majority of the major fixes and revisions had been addressed and the programme was now ‘fit for purpose’. 53 The story was reported in the Sunday Times,: ‘The Oxfam executive charged with building up Bridge, Roy Scott, has just resigned. ’55 At the moment when the Fair Trade model offered so much potential as a ‘brave independent movement’, it seemed that Oxfam’s instinct was to step back and retreat to the more familiar and conservative role of charity support.

101 Despite some reservations, by March 1991 support within Oxfam for the idea of the Fairtrade Mark was consolidating. 102 OXFAM Fair Trade Company In 1996 with growing public awareness of Fair Trade, Oxfam’s international trading initiative ‘Bridge’, was renamed the ‘Oxfam Fair Trade Company’. 104 But by the end of 2002, Oxfam’s own Fair Trade products were no longer stocked in Oxfam shops and the trading company had been wound up. What had happened to Oxfam’s Fair Trade programme – why did it decide to exit the market just as consumer demand appeared to be taking-off?

Yates described the plans under discussion for a Fair Trade label as essentially a continuation of what ATOs had been doing for the past 15 years. 94 Not everyone in the alternative trading community supported the move towards Fair Trade food products, some saw this as a step backwards. 95 Scott believed that Bridge’s original focus on handcrafts had been for a good reason. Unlike cash crops, most handcrafts were not subject to import duties and this meant that producers could benefit from the value added in the manufacture process.

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A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance by Matthew Anderson


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